360 Gardalife is a collector of informations about sports and events on the Garda lake. It needed a new appropriate identity image consistent with the growing number of posts and data.
It all started with a color scheme
Then we associated each sport with a color and with an icon designed for the purpose, from water sports to outdoor sports and also those in the air.
The home page grid became a complicated piece of design where each box communicates not only with written words but also with colors and the icons.
Mobile version is compulsory if you want to catch sportsmen on the move.
Every color, pattern and icon was summed up in an illustration always on footer that strengthens the visual identity of the brand.